Wednesday, 25 February 2015

My First Blogger Event - The #BloggersLoveLFW Fiasco

BloggersLoveLFW Event


WARNING: This post is full of dissapointment.

Until Tuesday I had never before attended a blogger event and I cannot say my first experience of one was all too enjoyable. On the surface it seemed like a blogger's dream - Gossip girl themed with a meal, gifting lounge, and a chance to meet some fellow bloggers. Who could say no, right? However, when you throw in a massive guest list, tiny venue, extreme overcrowding, cold takeaway pizza after a caterer cancellation, and a hell of a lot of queueing and pushing, all for the fee of £28 on top of your travelling costs, that wonderful day out suddenly seems...not so great.

The overcrowding meant that it was extremely difficult to talk to both brands and bloggers, making networking impossible, and it seemed to take forever to visit a handful of stalls - at least 8 less than the 19 brands stated! Even after having visited the stalls, one was left with the question - now what? With swarms of people around me queueing and pushing and nowhere to go to simply chat with fellow bloggers, there was little to do but go home.

Having sold out of tickets very far in advance and having been organised by Bloggers Love, an event company which I had heard such good things about, this was an event which I had been looking forward to for weeks. As I returned home, I found myself feeling rather dejected. Was that it? Is that what a blogger event is like? Were my expectations too high or are blogger events simply not for me? However, a quick look at twitter proved that this was not the norm and I was relieved to find that I was not the only blogger who had left disappointed. I'm sure even those who did not attend the...interesting event  will have heard the 'gossip' on twitter (please excuse that awful pun).

BloggersLoveLFW Event


However, let's focus on the positives, shall we? It was wonderful to see so many bloggers in one place, even if the venue could by no means accommodate them, and those brands and bloggers I did briefly talk to were very interesting and friendly. I feel this event had the potential to be amazing, even though it was very poorly executed. One saving grace was the presence of the ever-so talented Willa Gebbie who drew some beautiful sketches of those that were willing to queue for half an hour (I was not in such a cramped setting, although I kinda wish I had). The gossip girl theme was also a wonderful idea, leading to some amazing, and easy to put together outfits worn by the attendees, although the theme did not really seem to extend to the event itself beyond the dress code.

In the end this event has at least served as a learning opportunity, and I have so many things to bare in mind for the future, perhaps most importantly:
  • Bloggers shouldn't pay for events. It should be a chance to make new connections, not to get free stuff and attend something over hyped.  I believe @hollycassel put it best - "Never pay for the privilege of attending a blogger event. You're paying for a fake status, an illusionary experience."
  • Get off your ass and get your damn business cards printed because people will be asking for them all night!
I'm determined not to be put off my this experience, having been reassured by other attendees that not all events are like this. For now though, I'm dieing for a small, relaxed meetup, without pressure and brands where one can have some real interaction. So if any London bloggers fancy a girly blogger's shopping trip, feel free to tweet me! @elesaurusrawr

xoxo (sorry, I couldn't resist)

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24 comments :

  1. I heard this morning all about this fiasco of an event -- the pizza vs the cost of going was the main thing. At least there was an explanation for the pizza (I hadn't heard anything about cancelled caterers on Twitter), although the fact that it was cold wasn't really good enough. Hopefully it doesn't put you off going to future events, they always seem amazing!

    Sarah xo
    Diary of a Beauty Padawan

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  2. It sucks that it had so many bad things about it...especially the fact that it was your first! One of the main reasons why I don't want to go to events such as this, because of the overcrowding of people. I wouldn't be able to go from one place to another in my wheelchair. In that picture alone, there would be NO WAY in hell I'd get through it. Thanks for listing both the good and bad parts about it though! :)

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  4. Wow interesting! I have heard of these but have never attended one myself. Like you said I would probably think 'now what?' as well! I completely agree with what you said, people would have more incentives if they hadn't paid, and business cards although seemingly outdated still has a lot of value!

    christycee.blogspot.ca 

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  5. Such a shame it wasn't well organised. I've read about many blogger events, FREE and organised by lovely bloggers that have been a huge success. I hope you get to attend one soon. When I heard about this event, I honestly imagined a fancy meal and a party so bloggers could meet and have a nice evening. I really don't know where the money went, usually pizza is buy one get one free so obvs not the food! oh dear!

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  6. This is such a shame, I've never been to a blogger 'event' only to a small meet up (which I did pay for but only for the meal as it wasn't sponsored or organised by a company) and it was really nice to meet other bloggers. Please don't let this put you off all events! I'm sure there are some good ones out there somewhere. I'd love to go on a girly shopping trip with other bloggers if I was in London x

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  7. this is such a shame, although i didn't go to the event itself it's something i was considering for a long time. it looks like i didn't miss out on much! i hope you get to go to a better event soon so you're views of them are changed :)

    Bethan | Thought from Beth x

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  8. I hope the next event you attend isn't like this :) finger crossed x

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  9. Thank GOD I wasn't the only one who thought that the event was a complete disaster! I left after 15 minutes... it was just awful!! I was feeling a little bit down on myself that maybe blogger events just weren't for me (I really don't like the idea of shmoozing with brands just to get free stuff), but I'm happy to see I wasn't the only one!!

    Chrissy x
    www.chrissylilly.com

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  10. I'm quite glad I didn't go. With all the tweets saying how bad it was, and the fact that it was in a small place where there wouldn't have been time or space to actually meet other bloggers. The only reason I would have gone would be to meet other bloggers.
    http://saythats-life.blogspot.co.uk/?m=1

    Xox

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  11. Bummer! Glad you were able to see on the bright side xo just followed you on twitter! :)

    Warm Regards,
    Alexandra
    www.littlewildheart.com

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  12. Oh my goodness!! I was supposed to go last night but at the last minute couldn't make it. Sounds like I got a lucky escape. I would have been so annoyed after travelling all the way into London. Thanks for the "gossip" xx

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  13. It's a shame that this event was disappointing - especially as you paid for it! I've been to a few events and have had a really good time, so don't be put off!

    vvnightingale.blogspot.co.uk

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  14. I heard about this event and was so jealous of everyone attending because on the surface it sounded amazing! What a shame that it didn't turn out that way :( I've never been to a blogger event but I really really want to at some point this year! It's just difficult when you're from the North of England and not anywhere near to London!

    www.rachelcoco.blogspot.co.uk

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  15. This is such a disappointment to hear but, totally agree that to go to an event, as a blogger, you should never be asked to pay. This is definitely not how blogger events should be, so don't let it put you off... Oh and business cards are always handy! x

    www.inkandnonsense.blogspot.co.uk

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  16. I am so glad I didn't go I think I would have had a panic attack by the sounds of the overcrowding, and gross cheap pizza for an expensive price tag?! not good at all, very sad x

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  17. This sounded like a bit of a farce from all the tweets! Good to see they've apologised properly though.

    Tweet xx

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  18. That is too bad that it was not a great time! I would have been so excited and probably would have had high expectations! I am sorry it did not live up to yours. I agree, I think these kinds of events should be free. Amazing that you found some positives out of all of this!

    Denise
    www.fashionloveletters.com

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  19. I'd be disappointed to. But at least you were able to experience it somewhat!!

    Elli, www.luxeandblush.blogspot.com

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  20. I’m in love with your blog! Interesting posts, beautiful photos & design! It’s really amazing!
    Great job! I’ll be happy to see you in my blog!)

    Diana Cloudlet
    http://www.dianacloudlet.com/

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  21. I've never attended a blogger event but this was such a lovely, honest review! x
    Hannah | Heyitshannaah

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  22. I saw some stuff on Twitter about this event, such a shame it was overcrowded and didn't work out as well as you hoped! I've been to a couple of events and really enjoyed them but they were smaller so I think that's why! Hopefully you're next one is better :)


    India / Touchscreens & Beautyqueens

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  23. I'm so sorry that this was your first experience of a blogger event, I promise they're not normally like that haha. I've never paid for an event and never will, If brands value you and want you there then there should be no charge whatsoever.

    I've got an event on friday and you've just reminded me that I don't have any business cards with my new blog name on and it's too bloody late now, oh god! I'm gonna look so unprofessonal!

    Jade x
    Girl Up North | UK Lifestyle Blog

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  24. this is so well written! I'm so proud of you for being honest and tactful about the experience! I'm glad I have business cards already :D though I need to update them, but the ones I had before are still good. I thought the event with Sam and Nic Chapman was a blogger event you went to previously.. anyway, hope you find a new event soon and have fun !

    Arianne

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