Thursday, 7 August 2014

1970s Magazine Adverts


Despite having been born in the nineties, my childhood was full of throwbacks to the 1960s and 70s due to influence of my mother - a true child of the 60s and 70s. I was raised on black and white videos of 'Watch With Mother' and developed a love of 60s music through listening to records on my mother's old jukebox, and her singing around the house. I had a collection of CDs featuring music from the 60s, knowing most of the words to the songs on them and, as a result, never had much knowledge of modern chart music until my early teens. I spent my teens pouring over my mother's collection of 70s Jackie magazines (resulting in a minor crush on David Cassidy) and my year 11 prom dress? A blue rockabilly style dress with a massive petticoat.

I now own a few Jackie magazines myself which still I read and love, from the lovely style of the comic strips to the photography and sweet letters sent in by readers. One aspect which really fascinates me is the adverts which often consist of beautifully drawn comic strips. I enjoy looking at how makeup has changed over the years both in price and appearance, comparing brands' vintage and modern forms.

It's so interesting to see how Bourjois has changed over the years. I absolutely love the packaging of the product in this advert and it makes me wonder - why did they ever change it? Can we also just take a moment to appreciate the fact that blush used to cost 14p compared to £7.99 now? We all know the value of money has changed an awful lot in recent decades, but it's still a shock to realize by just how much! The magazines themselves also cost only 3½p and my mother tells me that, even with four siblings, her parents gave her 30p pocket money a week - that's a lot of magazines!
I hadn't heard of this brand but apparently it's still going. All of the products in this advert are mascara but in different forms, even the little pots on the right which look like nail polish! As well as tube mascara, solid mascara was available in the 70s which one would add water to in order to use. Apparently a lot of people would spit in it, which is pretty darn gross and unsanitary! These different types of mascara aren't commonly used or found in high street stores anymore but I've discovered that there are still some brands that specialize in vintage-style cosmetics such as the solid mascara in this advert.

And finally, here's one advert that shows nothing has changed - 40 years on and beauty brands are still telling potential customers that looking hot is what's needed to get a job! Who needs a good CV and interview technique when you've got a short skirt, waxed legs, and clear skin? For those that are wondering the modern advert on the right is from a recent edition of Company magazine.

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25 comments :

  1. Oh wow thats so cool that you have all of these old magazines. I remember my mum telling she used to read Jackie but she never kept any copies :/ Makes me think I should keep hold of a copy of some mags so I can show my kids haha.

    Cats in Crop Tops

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  2. Oh wow, I never knew Bourjois has been around that long. This is a well written and interesting post, love it!

    Shireen xx
    http://reflectionofsanity.blogspot.com/

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  3. it's kind of amazing really.

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  4. This is such a unique and interesting post! It's so cool to see how things have changed since then. I'm your newest follower, I checked out your YouTube channel too and love it.

    Hannah x
    BLAB

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  5. I love old advertisements, I think it's so cool to see how things used to be marketed :)
    Megan x
    London Callings

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  6. This is so cute - I love all of the vintage looks. Vintage advertisements are too funny, it's a shame the emphasis that is put on physical appearance - but amusing! Thanks for sharing these.

    Warm Regards,
    Alexandra
    www.littlewildheart.com

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  7. Those magazines are too cool. I love skimming vintage ones like that! The blush ad is something else.

    M

    www.paradiseplayground.blogspot.com

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  8. It's so interesting to look back at old makeup products and fashion trends, especially the solid mascaras (they should totally bring it back) I wonder what fashion magazines will look like ten years from now...

    Yet Another Makeup Blog.

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  9. Nice blog & loving the retro beauty flashback post! Followed you via google friends connect.
    Blog love,
    B.
    x
    Bilgi | Stepping Onto The Scene

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  10. I love old magazines! I've actually got some of that Bourjois blusher in the circler cardboard packaging that used to be my Gran's. I also used to watch Watch with Mother haha, I think it's the reason I love sausage dogs so much!!

    Great post,
    ox Lucy

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    Replies
    1. Oooh that's lovely! I'd love to see a picture of it!

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  11. This is so cute and retro! You sound like you had a truly amazing childhood, listening to a jukebox. Sounds fantastic :**
    Eden from edenroses xx

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  12. This is so cool, how interesting that these adverts have changed so much! x

    Beauty Soup || UK Beauty Blog

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  13. Nice Post! I have nominated you for Liebster award over on my blog!
    http://sallymeetstheworld.blogspot.ca/2014/08/the-liebster-award.html

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  14. Oh how far we've now came in terms of new beauty products, magazines and... blogs! :)

    Mademoiselle-Lala.com

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  15. Those magazine ads look awesome! The ads now a day are just full of photoshopped pictures :(
    Would you like to follow each other on GFC, g+, and bloglovin? Let me know on my blog :)

    http://ramyun-pie.blogspot.com

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  16. Came across your Blog I would just like to say that your blog is amazing..I love the design and the pictures.. Just amazing


    If you have a minute please come over to my Blog http://myroutinesjade.blogspot.co.uk/ leave a comment if you would.... it would mean a lot


    have a lovely day.. Keep up the good work


    Jade :D

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  17. I am literally in love with these ads - especially the blush! ♥
    Thank you for posting dear!

    Dahlia { http://rainwellies.blogspot.com }

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  18. I love that blush ad, I wish blush was still 14p... I'd have a lot more money haha x

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  19. I love old mags! I remember an old advert from my sociology class, it was a woman in a bathing suit and the add was like too skinny? Want to put weight on to look sexy for summer? And then advertised some high energy food. How times have changed!

    India / Touchscreens & Beautyqueens

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  20. This is so cool!! I was born in the early 90's and my mom was still listening to 80's rock and rap, so both my sister and I still have a bit of that in us. Since she listens to rap and I'm the big rocker in the world. We share a love of Prince and the movie Purple Rain. I never had a crush on him though. It's so awesome that you kept these old magazines though. I wish my mom AND my nana had saved their old magazines from the 80's and earlier. :)

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  21. This is such a nice post!I love looking back on fashion and beauty adds from the past!

    http://forthesakeofmakeup.blogspot.ro/

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  22. This is so nostalgic and cool i love the Bourjois adverts, i love it when they do the packaging in this style x

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